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Washington, D.C., More Than a Political Playground
Amid conversations that Silicon Beach is quickly becoming the West Coast’s next tech hotbed, here on the East Coast we’re seeing a similar transformation in the nation’s capital. Washington, D.C. is...
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4 PR Lessons From #NYFW
New York Fashion Week (NYFW) wrapped up early in September, and amidst all of the glamour, celebrities and high profile parties, there are a few key lessons from the event that can translate to PR....
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What Makes a Video Go Viral?
Last month, I had the privilege of attending the keynote sessions at Digital Capital Week, a ten-day festival in Washington, D.C. focused on technology and innovation. One presentation in particular...
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2013 New Year’s Resolutions from the LEWIS U.S. Offices
As we turn the corner into 2013, many will resolve to accomplish new feats or try new things in the year ahead. Gym memberships, foreign language classes and travel excursions aside, here...
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5 Rules for a Healthy Agency-Client Relationship
February 14 — It’s a day of red roses, chocolates and greeting cards. A day for expressing affection and appreciating personal relationships. In the spirit of Saint Valentine’s Day, I thought it...
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The Possibilities of 3D Printing
3D printing is one of the hottest trends in technology today, and many speculate it will lead to the next industrial revolution. The market is still young and many are only beginning to explore the...
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Sharing is Caring… And Good Business
Shoes. I have too many shoes. I live in a 900-square foot apartment and am strapped for storage space. It’s time to purge my closet again. Time to upload some clothing at Bib + Tuck, a members-only...
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How to Incorporate Paid Content Into Your Overall Communications Strategy
Whether you’re talking ethics, terminology or measurement / ROI, paid content has been making quite a few headlines lately. When done well (and ethically), paid content can enhance communications...
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Summer Intern Season: How to Stand Out Among a Sea of Candidates
It’s that time of year again. Final exams are coming to a close, you’ve got a few all-nighters left to wrap up your final papers, and it’s time to nail down that summer internship that will provide...
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Fifty Shades of Marketing
Whether or not you’ve read enough E.L. James to become intimately familiar with Christian Grey and Anastasia Steele, chances are by now you’ve seen the 2 minutes and 34 seconds of steam, tension and...
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